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700,000+ TikTok Refugees Dance Over to RedNote

We can only hope they listen, and not judge

January 16, 2025

👋 Welcome, Jobseekers

  • 🧑‍✈️ Career CoPilot: 700,000+ TikTok Refugees Dance Over to RedNote

  • 📉 Layoff Report: Meta announces 5% cuts (3,600 people) in preparation for ‘intense year’, Redfin, Wayfair, Zillow

  • 🤖 Prompt of the Week - Create your ‘Career Narrative’

  • 💼 Jobs: Calling all Salespeople & Engineers!

  • 📈 Trends & Data: The Future of Jobs Report 2025 by the WEF

  • 🔧 Jobseeker Tools: JobJette, Octaply, Prepair

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700,000+ TikTok Refugees Dance Over to RedNote

As the U.S. government gears up to enforce a nationwide TikTok ban over national security concerns, American users are scrambling for new digital stages. Enter RedNote, the Chinese lifestyle platform experiencing a surge of "TikTok refugees."

🔴 RedNote: The New Stage for Digital Performers

Launched in 2013, RedNote (known as Xiaohongshu in China) blends social media with e-commerce, focusing on lifestyle content like fashion, beauty, and travel. Think of it as Instagram with a shopping cart. At least, until the Americans get there…

🚶 The Great Digital Migration

In just two days, over 700,000 American users have joined RedNote, causing it to skyrocket to the top of the U.S. Apple App Store's free apps chart.

🇺🇸 🇨🇳 Cultural Exchange: East Meets West

Chinese users are offering a mix of warm welcomes and cautious side-eyes to the influx of American content creators. While some provide tips to newcomers, others worry about potential cultural clashes and the platform's strict content guidelines, which align with Chinese regulations.

👁️ 👀 Security Déjà Vu?

Experts caution that RedNote might carry similar, if not greater, security risks compared to TikTok, given its data privacy practices and compliance with Chinese data laws.

🌊 The Economic Ripple Effect of the TikTok Ban

Beyond user migration, the TikTok ban is set to send shockwaves through the job market:

  • Content Creators: Many have built lucrative careers on TikTok, earning income through sponsored posts, brand deals, and the Creator Fund. The ban threatens these revenue streams, potentially leading to significant income loss.

  • Small Businesses: Approximately 7 million businesses in the U.S. utilize TikTok for marketing and customer engagement. The platform's ban could disrupt their outreach strategies, affecting sales and growth.

  • Employment: TikTok supports around 224,000 jobs in the U.S. A ban could lead to job losses, not only within the company but also among those indirectly benefiting from the platform's ecosystem.

🕺 Looking Ahead: The Next Digital Dance Floor

While RedNote offers a temporary refuge, its long-term viability for American users remains uncertain due to content restrictions and potential security concerns. As the digital landscape shifts, creators and businesses may need to diversify their online presence to mitigate the impact of platform-specific bans.

Have you made your digital immigration to RedNote?

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Source: TrueUp

Meta cutting real deep with a 3,600 person layoff planned

AI Prompt of the Week

Job hunting often requires strategic thinking, personal reflection, and effective communication. This week, try a prompt that helps you uncover unique insights and develop a deeper understanding of how to stand out in your career journey.

Help me create a ‘career narrative’ that highlights my progression and achievements in tech. Focus on how my skills, experiences, and unique contributions make me a standout candidate for [specific type of role or opportunity]. Include storytelling techniques and examples I can use in interviews, networking, or on my LinkedIn profile.

Why it Works:

This prompt doesn’t just refine documents—it helps you construct a compelling personal story that ties together your past experiences and future ambitions. A strong career narrative is an invaluable tool in interviews, networking events, and even for crafting your LinkedIn profile.

Pro tip: Follow up by asking ChatGPT to create a “mini elevator pitch” or a LinkedIn summary based on the narrative it generates!

Try the Prompt Out!

Jobs of the Week

Founding Full Stack Engineer - Build Club | Santa Clara, CA 

Provider SaaS Sales Executive - Vaco | Remote I $200k+

Business Intelligence Engineer - Nutanix | Fremont, CA

Staff, Software Engineer - Mobile - Walmart Global Tech | Sunnyvale, CA

GPU/Deep Learning Engineer - Storm3 | San Jose, CA | $200,000 - $300,000 salary + bonus + equity

The Future of Jobs Report 2025 by the WEF

As highlighted in the World Economic Forum's Future of Jobs Report 2025, the global job market is undergoing seismic shifts driven by technological advancements, demographic changes, and environmental imperatives.

This landmark report, based on insights from over 1,000 global employers spanning 22 industries and 55 economies, provides a comprehensive roadmap for understanding the trends shaping employment and the skills required for the future. Its findings are essential for businesses, policymakers, and workers alike to navigate the challenges and opportunities ahead.

1. Boom in Technology-Driven Roles 💥 

  • By 2030, Big Data Specialists, AI Engineers, and Renewable Energy Experts are projected to dominate job growth. Technology-related roles are growing faster than any other sector, driven by advancements in AI, robotics, and green technologies.

  • AI is particularly transformative, with 86% of employers citing its impact. However, robotics and autonomous systems are expected to result in a net displacement of 5 million jobs globally.

2. Demographic Push and Pull 🤝 

  • Aging populations in high-income countries are fueling growth in healthcare roles like nursing and eldercare. Conversely, expanding working-age populations in lower-income nations are driving demand for education and training professionals.

  • By 2050, 59% of the global workforce is expected to reside in lower-income countries, creating an imperative for job creation in these regions.

3. Green Transition as a Job Creator 🪴 

  • Climate mitigation efforts are driving the emergence of roles like Renewable Energy Engineers and Environmental Protection Professionals. Demand for green skills is outpacing supply, signaling a pressing need for reskilling initiatives.

4. Skill Instability and Upskilling Priorities 🏋️ 

  • Over the next five years, 39% of workers' existing skills will require transformation. Employers are prioritizing reskilling, with 85% planning workforce development initiatives.

  • Skills in analytical thinking, resilience, and technological literacy are the fastest-growing, while manual dexterity and endurance skills are expected to decline.

5. Automation Meets Augmentation

  • By 2030, automation will account for 34% of workplace tasks, compared to 22% today. This shift underscores the importance of designing systems that complement rather than replace human labor.

6. The Jobs Churn

  • The global labor market will experience a churn of 22%, with 170 million new jobs created and 92 million displaced by 2030. Frontline roles like delivery drivers, farmworkers, and construction workers are set to grow significantly, highlighting the diverse impact of macrotrends.

The Future of Jobs Report 2025 serves as a pivotal guide for navigating these changes, providing actionable insights into the future of work. By understanding these trends, businesses, governments, and workers can better prepare for the evolving labor landscape and seize the opportunities it presents.

JobJette

Description: AI Job Search Copilot. Job search assistant to autofill job applications, resume builder, cover letter generation, ATS-friendly PDFs, write email responses, practice interview questions, and more.

OctaPly

Description: AI-Powered Job Search: AI Enhanced Resume Builder, Auto Applies to up to 300 Jobs Monthly, Tailors Resume to Each Job, & Amplifies HR Selection Odds for any job opportunity!

Prepair

Description: AI-guided interview prep matched to your resume and role

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