Beat the Algorithm: 5 LinkedIn SEO Secrets to Ensure Recruiters Find You First! 💡

💡 Beat the Algorithm: 5 LinkedIn SEO Secrets to Ensure Recruiters Find You First!

According to Kinsta, 77% of recruiters use LinkedIn regularly. A 2020 Forbes report also states that 95% of recruiters use LinkedIn to search for job candidates. According to Zippia, 87% of recruiters consider LinkedIn to be the most effective platform for vetting job candidates.

TL;DR: Do not sleep on LinkedIn!

LinkedIn is a bustling marketplace of opportunities waiting to be unlocked, but you can't just throw your profile into the mix and hope for the best. It's time to get strategic and make your profile surface on the first page of LinkedIn's search results. Let's dive into some nifty tips to optimize your LinkedIn SEO with a sprinkle of fun and a dash of action!

1. Headline Summary And Keywords: Make It Snazzy! 🌟

Your headline and summary aren't just formalities; they're your red carpet moment! Think of your headline as your personal billboard. Use tools like Ubersuggest or AnswerThePublic to find keywords that sparkle in your industry. Then, mix and match these keywords to create a headline that's as catchy as a pop song chorus. In your summary, tell your story with pizzazz and sprinkle those keywords like fairy dust. Remember, you're the main character here, so make it compelling!

Examples:

To-do’s:

• Use Ubersuggest for keyword inspiration.

• Craft a headline that's a mix of professional and pizzazz.

• Write a summary that's like your personal movie trailer.

2. Skills And Experience: Flaunt It! 💼

Here's where you get to strut your stuff. Use Jobscan to tailor your skills and experience with the right keywords. Think of it as dressing your profile for success. Pin your top skills to the top of your profile like a shiny badge of honor. Remember, LinkedIn loves the skills at the top, so choose wisely!

To-do’s:

• Use Jobscan to align your profile with job descriptions.

• List your skills in order of awesomeness.

• Describe your experiences with numbers and achievements that make you look like a rockstar.

3. Customize Your URL: Be Unforgettable! 🔗

A custom URL is like your digital signature. It's sleek, professional, and oh-so-clickable. Use your name or a brandable moniker that makes you stand out. Tools like Bitly can also help shorten and customize URLs for your other projects or portfolio.

To-do’s:

• Customize your LinkedIn URL in the profile settings.

• Use Bitly for any additional links you share on your profile.

4. Engage With Your Audience: Be The Life of The LinkedIn Party! 💬

Get the party started on your profile by sparking conversations and jumping into discussions. Use Feedly to keep up with industry news, and share your hot takes on LinkedIn. The more you chat and mingle, the more your profile gets noticed. It's like being the social butterfly of the LinkedIn soiree!

To-do’s:

• Use Feedly to find shareable content.

• Post engaging questions and insightful comments.

• Build a community vibe by responding to comments on your posts.

5. Publish Relevant Content: Be The Go-To Guru! 📚

Turn your profile into a treasure trove of industry knowledge. Share articles, how-tos, and fun facts that make your audience go, "Wow, this person knows their stuff!" LinkedIn will reward your efforts by boosting your profile in search results.

To-do’s:

• Share a mix of tips, industry news, and personal insights.

• Be consistent with your content to keep your audience hooked.

Transforming your LinkedIn profile into an SEO powerhouse is like gearing up for a professional adventure. With these tips and tools, you're not just another face in the crowd; you're the main event! So go ahead, make some noise, and let the LinkedIn world know you're here! 🌈🚀

🛠️ Job Seeker Tools

Crystal

crystalknows.com

Crystal has a LinkedIn Chrome extension reveal any connection’s personality & receive instant communication guidance on how to talk with them including the tone to use and the writing medium. If you’re reaching out to hiring managers, this could truly be a game-changer.

Jobscan LinkedIn Optimizer

jobscan.co/linkedin-optimization

Optimize your LinkedIn profile and jump to the top of their list.

📉 Notable Layoffs this Week

• Cruise is cutting 900 jobs, or 24% of its headcount, a day after dismissing nine "key leaders," CNBC writes.

• Craft marketplace Etsy has laid off 11% of its workforce, or about 225 employees, CNBC reports.

Have questions about Interview Prep? Need your resume reviewed? Head to the Offboard community to join a network of jobseekers. 🥳

The Offboard Community offers an alternative to LinkedIn, providing a unique space tailored for job seekers in tech. It’s not just a platform for networking; it’s a resource designed to help you regain your footing and advance in your tech career, supported by the knowledge and experiences of your peers.

Below are some of the community features:

1. Create an anonymous account or join as yourself

2. Discussion or ask for help re: layoffs, interviewing, resumes, money & finance, upskilling, and more!

3. Jobs: Find or refer jobs, and engage in our live job chat space

4. Watercooler Chat: Just looking for a general place to chat with other job seekers? Jump into the Watercooler.

5. Join Virtual Events (Coming Soon)

Curious if your company has a layoff planned?

Look into the crystal ball to see if your company has a layoff coming up by leveraging federally mandated WARN notices!

www.warntracker.com